by Jonathan Cook
Part 3 - Flat Earthers and Pizzagate
The second chapter explains that, as we get herded into our echo chambers of self-reinforcing information, we lose more and more sense of the real world and of each other. With it, our ability to empathise and compromise is eroded. We live in different information universes, chosen for us by algorithms whose only criterion is how to maximise our attention for advertisers’ products to generate greater profits for the internet giants.
Anyone who has spent any time on social media, especially a combative platform like Twitter, will sense that there is a truth to this claim. Social cohesion, empathy, fair play, morality are not in the algorithm. Our separate information universes mean we are increasingly prone to misunderstanding and confrontation.
And there is a further problem, as one interviewee states: “The truth is boring.” Simple or fanciful ideas are easier to grasp and more fun. People prefer to share what’s exciting, what’s novel, what’s unexpected, what’s shocking. “It’s a disinformation-for-profit model,” as another interviewee observes, stating that research shows false information is six times more likely to spread on social media platforms than true information.
And as governments and politicians work more closely with these tech companies – a well-documented fact the film entirely fails to explore – our rulers are better positioned than ever to manipulate our thinking and control what we do. They can dictate the political discourse more quickly, more comprehensively, more cheaply than ever before.
This section of the film, however, is the least successful. True, our societies are riven by increasing polarisation and conflict, and feel more tribal. But the film implies that all forms of social tension – from the paranoid paedophile conspiracy theory of Pizzagate to the Black Lives Matter protests – are the result of social media’s harmful influence.
And though it is easy to know that Flat Earthers are spreading misinformation, it is far harder to be sure what is true and what is false in many others areas of life. Recent history suggests our yardsticks cannot be simply what governments say is true – or Mark Zuckerberg, or even “experts”. It may be a while since doctors were telling us that cigarettes were safe, but millions of Americans were told only a few years ago that opiates would help them – until an opiate addiction crisis erupted across the US.
This section falls into making a category error of the kind set out by one of the interviewees early in the film. Despite all the drawbacks, the internet and social media have an undoubted upside when used simply as a tool, argues Tristan Harris, Google’s former design ethicist and the soul of the film. He gives the example of being able to hail a cab almost instantly at the press of a phone button. That, of course, highlights something about the materialist priorities of most of Silicon Valley’s leading lights.
But the tool box nestled in our phones, full of apps, does not just satisfy our craving for material comfort and security. It has also fuelled a craving to understand the world and our place in it, and offered tools to help us do that.
Phones have made it possible for ordinary people to film and share scenes once witnessed by only a handful of disbelieved passers-by. We can all see for ourselves a white police officer dispassionately kneeling on the neck of a black man for nine minutes, while the victim cries out he cannot breathe, until he expires. And we can then judge the values and priorities of our leaders when they decide to do as little as possible to prevent such incidents occurring again.
The internet has created a platform from which not only disillusioned former Silicon Valley execs can blow the whistle on what the Mark Zuckerbergs are up to, but so can a US army private like Chelsea Manning, by exposing war crimes in Iraq and Afghanistan, and so can a national security tech insider like Edward Snowden, by revealing the way we are being secretly surveilled by our own governments.
Technological digital breakthroughs allowed someone like Julian Assange
to set up a site, Wikileaks, that offered us a window on the real political
world – a window through we could see our leaders behaving more like
psychopaths than humanitarians. A window those same leaders are now
fighting tooth and nail to close by putting him on trial.
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