by Kit Klarenberg
Part 1
On July 10, it was announced that social media giant Meta would broaden the scope of its censorship and suppression of content related to the Gaza genocide. Under the new policy, Facebook and Instagram posts containing “derogatory or threatening references to ‘Zionists’ in cases where the term is used to refer to Jews or Israelis” will be proscribed. Unsurprisingly, a welter of Zionist lobby organizations – many of which aggressively lobbied Meta to adopt these changes – cheered the move. Emboldened, the same entities are now calling for all social media platforms to follow suit.
The Times of Israel noted that “nearly 150 advocacy groups and experts provided input that led to Meta’s policy update.” This prominently included Tel Aviv-based CyberWell, mundanely described by the outlet as “a nonprofit that has been documenting the swell of online antisemitism and Holocaust denial since Hamas’s October 7 attack on Israel and the subsequent war in Gaza.” These malign activities have had a devastating impact on what Western audiences see and hear about the Gaza genocide on their social media feeds.
The Times of Israel noted that “nearly 150 advocacy groups and experts provided input that led to Meta’s policy update.” This prominently included Tel Aviv-based CyberWell, mundanely described by the outlet as “a nonprofit that has been documenting the swell of online antisemitism and Holocaust denial since Hamas’s October 7 attack on Israel and the subsequent war in Gaza.” These malign activities have had a devastating impact on what Western audiences see and hear about the Gaza genocide on their social media feeds.
In January, CyberWell published an extensive report on how it was seeking to censor many prominent X accounts that expressed doubts about the official narrative of October 7, including the widely disseminated, proven-to-be-false libel that Hamas fighters beheaded dozens of infants. Users in the firing line included popular anonymous Zei Squirrel, Al Jazeera, The Grayzone chief Max Blumenthal, and famous rapper Lowkey, of MintPress News. CyberWell claimed such legitimate skepticism was comparable to Holocaust denial.
The impact of these lobbying efforts isn’t clear, although almost simultaneously, Zei Squirrel was abruptly suspended from X without warning or explanation, sparking widespread outrage. It was only due to relentless backlash that the account was reinstated. More recently, CyberWell submitted formal guidance to Meta on censoring the Palestine solidarity phrase “from the river to the sea, Palestine will be free,” which Zionists falsely claim is a clarion call for the genocide of Jews.
The impact of these lobbying efforts isn’t clear, although almost simultaneously, Zei Squirrel was abruptly suspended from X without warning or explanation, sparking widespread outrage. It was only due to relentless backlash that the account was reinstated. More recently, CyberWell submitted formal guidance to Meta on censoring the Palestine solidarity phrase “from the river to the sea, Palestine will be free,” which Zionists falsely claim is a clarion call for the genocide of Jews.
That intervention is part of a broader effort by the firm to force the social network to adopt the International Holocaust Remembrance Alliance’s (IHRA) highly controversial working definition of antisemitism. This definition, which has been condemned by many sources – including academic David Feldman, who helped draft it – for falsely conflating criticism of the Zionist entity and antisemitism, is a major inspiration for CyberWell. So, too, it seems is a sinister Israeli government psychological warfare blitzkrieg, concerned with “mass consciousness activities” in the U.S. and Europe.
On June 24, independent journalists Lee Fang and Jack Poulson reported that CyberWell was one component of this insidious effort to shape and spread pro-Israeli narratives across the Western world, known as Voices of Israel. In response to the exposé, CyberWell repudiated any affiliation with the long-running, Israeli-funded hasbara operation or receiving government funding “from any country.” As we shall see, though, there are unambiguous grounds to doubt these denials.
It is vital to clarify the political, ideological, and financial forces guiding CyberWell’s operations and the malign interests that its censorship activities serve. The non-profit is now a “trusted partner” of Meta, TikTok, and X, ostensibly assisting these major social networks to combat “disinformation.” In reality, this grants a shadowy private firm with open links to Israel’s intelligence apparatus and evident ambitions to take its censorship crusade global, unrestrained power to prevent the reality of Israel’s genocide from emerging publicly.
It is vital to clarify the political, ideological, and financial forces guiding CyberWell’s operations and the malign interests that its censorship activities serve. The non-profit is now a “trusted partner” of Meta, TikTok, and X, ostensibly assisting these major social networks to combat “disinformation.” In reality, this grants a shadowy private firm with open links to Israel’s intelligence apparatus and evident ambitions to take its censorship crusade global, unrestrained power to prevent the reality of Israel’s genocide from emerging publicly.
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