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New documents reveal a covert British military-intelligence smear machine meddling in American politics

The Integrity Initiative has mobilized an international disinformation campaign across Europe. Now, with government and right-wing foundation money, this massive “political smear unit” is infiltrating the US.

by Max Blumenthal and Mark Ames

Part 3 - Lessons from “the man who sold the war”

A newly released Integrity Initiative document reveals that the outfit plans an aggressive expansion across the US.

The Integrity Initiative claims to have already established a “simple office” in Washington DC, though it does not say where. It also boasts of partnerships with top DC think tanks like the Atlantic Council, the Center for European Policy Analysis, CNA, and close relationships with US officials.

A major hub of Integrity Initiative influence is the State Department’s Global Engagement Center, a de facto US government propaganda operation that was established by President Barack Obama to battle online ISIS recruitment, but which was rapidly repurposed to counter Russian disinformation following the election of Trump.

The Integrity Initiative has also recruited one of the most infamous American PR men to organize its clusters of journalists and political figures.

He is John Rendon, best known as “The Man Who Sold The War” — several wars, in fact, but most notoriously the Iraq invasion. Rendon was the self-described “information warrior” who planted fake news in the major US-UK media about non-existent WMD threats. With deep ties to the CIA and other military-intelligence agencies, his PR firm was paid $100 million to organize and sell Ahmed Chalabi’s Iraqi National Congress. In 2002, the New York Times exposed a Pentagon program using Rendon to plant “disinformation” — including “false stories” and “the blackest of black PR” — in media outlets around the world, in order to shape public opinion and sell the Iraq invasion.

Journalist James Bamford outlined a catalogue of disinformation feats Rendon performed for the Pentagon, such as identifying “the biases of specific journalists and potentially obtain an understanding of their allegiances, including the possibility of specific relationships and sponsorships.” Bamford also found proposals and programs Rendon was involved in that aimed to “’coerce’ foreign journalists and plant false information overseas… [and] find ways to ‘punish’ those who convey the ‘wrong message.’”

These tactics seem particularly relevant to his work with the Integrity Initiative, especially considering the internal documents that reveal further Rendon-style plans to produce reports and studies to be “fed anonymously into local media.” (Among the outlets listed as friendly hosts in Integrity Initiative internal memos are Buzzfeed and El Pais, the center-left Spanish daily.)

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