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The British government’s covert propaganda campaign in Syria

Documents obtained by MEE reveal how British contractors recruited Syrian citizen journalists - often without their knowledge - to promote 'moderate opposition'

by Ian Cobain, Alice Ross

Part 1

The British government covertly established a network of citizen journalists across Syria during the early years of the country’s civil war in an attempt to shape perceptions of the conflict, frequently recruiting people who were unaware that they were being directed from London.

A number of leaked documents seen by Middle East Eye show how the propaganda initiative began in 2012 and gathered pace the following year, shortly after the UK parliament refused to authorise British military action in Syria.

Drawing upon British, American and Canadian funding, UK government contractors set up offices in Istanbul and Amman, where they hired members of the Syrian diaspora, who in turn recruited citizen journalists inside Syria. These journalists, many of them young, were commissioned to produce TV footage, radio programmes, social media, posters, magazines and even children’s comics.

While many Syrians turned spontaneously to media activism from the start of the war, the documents describe the way in which the British government sought to guide some of their output, seeing citizen journalism as a way of covertly influencing Syrian audiences. The papers also make clear that those people who were recruited were often unaware that they were part of a British propaganda initiative.

Some of those who were recruited have defended their involvement, however, saying that they were reliant on western support in their efforts to counter pro-government reporting in Syrian state media, and in Iranian and Russian-backed media. At a time when the last opposition-held enclave in Idlib province is under assault by pro-government forces, they questioned whether western countries could have contributed more material support to moderate rebels.

Some Syrian journalists complained that western support for their work was decreasing even as it was most needed, after Russia's entry into the war in 2015 tipped the balance in favour of President Bashar al-Assad.

The documents were drawn up as blueprints for the initiative by an anthropologist working in counter-terrorism at the foreign office in London. They were issued in late 2014 to a small number of communications companies that were invited to bid for three contracts to deliver the work. One says: “The objective of the project is contribute [sic] towards positive attitudinal and behavioural change.” This was further defined as: “Reinforcement of popular rejection of the Assad regime and extremist alternatives; promotion of the moderate values of the revolution; promotion of Syrian national identity.

The documents show that the over-arching aim of the citizen journalism project – and a series of interlinked British propaganda initiatives – was to promote the UK’s strategic interests in Syria and the Middle East. These are defined in the leaked papers as “a more stable and democratic Syria that better meets the needs and aspirations of its people”, support for a political solution to the conflict, the alleviation of humanitarian suffering, and enhanced UK security. 

As well as developing grassroots journalism aligned with British government values, the UK and other western governments were at the same time attempting to build civil society in areas controlled by some of Assad’s opponents, financing and training police forces and civil defence teams.

The anthropologist’s blueprint makes clear that this was being done not just to help maintain law and order and provide humanitarian assistance, but “to build confidence in a future Syria free from extremist rule”. However, the documents acknowledge the risks to the young journalists who had unwittingly been co-opted by the British government.

Media coverage of the project will be distinctly unwelcome due to the risks to Syrian employees and to project effectiveness that it would generate,” says one. “The implementer is not permitted to speak publicly (to the media or at academic conferences) about their work without the explicit permission of HMG [Her Majesty’s Government]. This will be enforced by a Non Disclosure Agreement.

A number of young Syrian citizen journalists were detained and murdered by the Islamic State (IS) group after it began capturing territory in the country in 2015. The group frequently denounced its victims as western “spies”, and some Syrian citizen journalists were pursued across the border to Turkey and killed. Whilst many of the victims were not thought to be involved in British-sponsored projects, MEE is aware of two who were.

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