As Newsguard’s project advances, it will soon become almost impossible to avoid this neocon-approved news site’s ranking systems on any technological device sold in the United States. by Whitney Webb Part 6 - Financial censorship Another Newsguard service shows that this organization is also seeking to harm independent media financially by targeting online revenue. Through a service called “Brandguard,” which it describes as a “ brand safety tool aimed at helping advertisers keep their brands off of unreliable news and information sites while giving them the assurance they need to support thousands of Green-rated [i.e., Newsguard-approved] news and information sites, big and small. ” At the time the service was announced last November, Newsguard co-CEO Brill stated that the company was “ in discussions with the ad tech firms, leading agencies, and major advertisers ” eager to adopt a blacklist of news sites deemed “ unreliable ” by Newsguard . This is unsurprising