by system failure How you present a prime minister in such a way that appears to be doing the right thing, while in reality is doing the opposite? You try to present him as strong, unbreakable, confident with himself. This was, generally, the tactics of an old school of image makers, in order some politics to gain public acceptance, or, in order to promote specific politicians. During the first debate in TV's history, between John Kennedy and Richard Nixon in September 1960, Kennedy had gained the impressions since, his picture reaching the audience was much better than Nixon's. He appeared fresh, much younger, answering all the questions straightly. The debate was crucial for Kennedy's victory in the presidential elections. Many things have changed since then. The image of "unwavering" politician has been shifted to a more human personality, closer to the image of the average citizen, by the new generations of image makers. The new directions of imag...