Profits have plummeted at an Israeli arms firm targeted by Palestine Action.
by Huda Ammori
Part 4 - Low morale
Our consistent direct action has been matched with regular pickets, blockades and disruptive marches by the local community.
Protestors often chant “your wages are covered in Palestinian blood”, making it impossible for Elbit’s workers to avoid the wider public’s view of their deadly business.
This probably reduces staff morale, and in turn their productivity.
Our campaigning could also have distracted the company’s leadership, forcing managers to spend time defending Elbit’s image.
While previously they would offer no comment to the press, the firm now writes letters to the community, briefs against Palestine Action and has invited a local journalist to tour the factory.
This has made little difference to the public’s perception, but will have taken up valuable time.
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