Skip to main content

The propaganda multiplier - how global news agencies and Western media report on geopolitics

This study by Swiss Propaganda Research was first published in 2016, it is presented by off-guardian.org in English for the first time. Translated by Terje Maloy.

It is one of the most important aspects of our media system – and yet hardly known to the public: most of the international news coverage in Western media is provided by only three global news agencies based in New York, London and Paris.

The key role played by these agencies means that Western media often report on the same topics, even using the same wording. In addition, governments, military and intelligence services use these global news agencies as multipliers to spread their messages around the world.

A study of the Syria war coverage by nine leading European newspapers clearly illustrates these issues: 78% of all articles were based in whole or in part on agency reports, yet 0% on investigative research. Moreover, 82% of all opinion pieces and interviews were in favor of the US and NATO intervention, while propaganda was attributed exclusively to the opposite side.

Part 5 - “What the agency does not report, does not take place”

The central role of news agencies also explains why, in geopolitical conflicts, most media use the same original sources. In the Syrian war, for example, the “Syrian Observatory for Human Rights” – a dubious one-man organization based in London – featured prominently. The media rarely inquired directly at this “Observatory”, as its operator was in fact difficult to reach, even for journalists.

Rather, the “Observatory” delivered its stories to global agencies, which then forwarded them to thousands of media outlets, which in turn “informed” hundreds of millions of readers and viewers worldwide. The reason why the agencies, of all places, referred to this strange “Observatory” in their reporting – and who really financed it – is a question that was rarely asked.

The former chief editor of the German news agency DPA, Manfred Steffens, therefore states in his book The Business of News:

"A news story does not become more correct simply because one is able to provide a source for it. It is indeed rather questionable to trust a news story more just because a source is cited. () Behind the protective shield such a ’source‘ means for a news story, some people are quite inclined to spread rather adventurous things, even if they themselves have legitimate doubts about their correctness; the responsibility, at least morally, can always be attributed to the cited source.

Dependence on global agencies is also a major reason why media coverage of geopolitical conflicts is often superficial and erratic, while historic relationships and background are fragmented or altogether absent. As put by Steffens:

"News agencies receive their impulses almost exclusively from current events and are therefore by their very nature ahistoric. They are reluctant to add any more context than is strictly required.

Finally, the dominance of global agencies explains why certain geopolitical issues and events – which often do not fit very well into the US/NATO narrative or are too “unimportant” – are not mentioned in our media at all: if the agencies do not report on something, then most Western media will not be aware of it. As pointed out on the occasion of the 50th anniversary of the German DPA:

"What the agency does not report, does not take place.

Further info, references, sources:


[1] [2] [3] [4] [6] [7] [8] [9] [10] [11]

Comments

Popular posts from this blog

How The CIA & Mossad Set Up Sudan for Genocide since the 1990s

MintPress News   Sudan is being systematically destroyed - not by accident, but by design. This investigation reveals how US imperialism, through Israeli and UAE proxies, has engineered Sudan's collapse since the 1990s to crush the axis of resistance, block China's Belt and Road, and loot Africa's resources families are killed, children starve, and the west profits. 

Capitalism & Genocide - Yanis Varoufakis Speech at the Gaza Tribunal, 23rd October 2025, Istanbul

Yanis Varoufakis   On 23rd October, Yanis Varoufakis testified in front of the Jury of Conscience in the context of the Gaza Tribunal. His speech focused on the economic forces underpinning the genocide of the Palestinian people. In particular, he spoke on the manner in which capitalist dynamics have historically fuelled the white settler colonial project and, more recently, how the accumulation of a new form of capital - which he calls cloud capital - has accelerated, deepened and amplified the economic forces powering and propelling the machinery of genocide. 

Trump Welcomes Syrian Leader & “REFORMED” TERRORIST To White House!

The Jimmy Dore Show   President Donald Trump is planning a White House welcome for Syria’s new president, former al-Qaeda in Iraq leader Ahmed al-Sharaa, who was installed after the overthrow of Bashar al-Assad. Jimmy Dore argues that the U.S. and its allies, including Israel, have long funded extremist groups such as ISIS and al-Qaeda to serve foreign policy interests in the Middle East, so the embrace of al-Sharaa makes sense, even if it might confuse anyone who thought we took seriously the so-called “War on Terror.” He and Americans’ Comedian Kurt Metzger contrast Trump’s willingness to meet with alleged terrorists to his refusal to engage in dialogue with leaders like Venezuela’s Nicolás Maduro, accusing U.S. policy of hypocrisy and imperialism.  

Greece, Palestine & Zionism: FPTV Reports from Athens

Free Palestine TV   Laith Marouf & Rabih Ghannam travel to Athens, Greece, and take a walking tour with local activists Evan Katsounis and Maria Kosmidi, to discover the rich history of anti-Zionist and anti-Fascist actions in the city, as well as the current Zionist incursion into the property sector and the counter actions directed at the presence of these War Criminals on the streets of the city. 

Trump BLEW IT: Israel, Candace Owens & Epstein BURY MAGA (But Not How You Think)

Danny Haiphong   Trump has bent the knee to Israel for the last time. Patrick Henningsen exposes his horrid record and all the elements that has led to his rapidly coming collapse. 

Zionists’ LONG HISTORY Of False Flags & STAGED Attacks!

The Jimmy Dore Show   In recent years several alleged anti-Semitic incidents, including graffiti and vandalism, were later revealed to have been staged or “false flag” operations carried out by Jewish perpetrators to create sympathy or shift the public narrative in Israel’s favor. Jimmy Dore presents investigations that revealed hoaxes and uses them to argue that media and political institutions exploit victimhood to silence criticism of Israel. He then expands the discussion to accuse Israeli and Zionist figures of deceit in global politics and misinformation about Gaza. It ends with commentary that the term “anti‑Semitic” has lost meaning due to its politicization and misuse.

Will Mamdani manage to liberate New York from brutal neoliberalism?

globinfo freexchange    Fifty years ago, New York City was on the verge of collapse . The politicians who run the city had borrowed more and more money from the banks to pay for its growing services and welfare. But in the early 70s, the middle classes fled from the city and the taxes they paid disappeared with them. So, the banks lent the city even more. But then, they began to worry about the size of the growing debt and whether the city would ever be able to pay it back. And then, one day in 1975, the banks just stopped.   The city held its regular meeting to issue bonds in return for the loans, overseen by the city's financial controller. The banks were supposed to turn up at 11 a.m., but it soon became clear that none of them were going to appear. The meeting was rescheduled for 2 p.m. and the banks promised they would turn up. What happened that day in New York, marked a radical shift in power. The banks insisted that in order to protect their loans, they sho...

A response to misinformation on Nicaragua: it was a coup, not a ‘massacre’

There is so much misinformation in mainstream corporate media about recent events in Nicaragua that it is a pity that Mary Ellsberg’s article for Pulse has added to it with a seemingly leftish critique. Ellsberg claims that recent articles, including from this website, often “ paint a picture of the crisis in Nicaragua that is dangerously misleading. ” Unfortunately, her own article does just that. It looks at the situation entirely from the perspective of those opposing Daniel Ortega’s government while whitewashing their malevolent behavior and downplaying the levels of US support they have relied on. Her piece is an incomplete depiction of what is happening on the ground, ignoring many salient facts that have come to light and which have been outdated by recent events. The following is a brief response to Ellsberg’s main points from someone who lives in Nicaragua and has observed the situation directly and intimately: https://grayzoneproject.com/2018/08/15/a-res...

Trump RUINED: Israel First Lies & Economic Freefall Just ENDED MAGA

Danny Haiphong   Tucker Carlson isn't the only journalist breaking with Trump. In this video, Patrick Henningsen goes scorched earth on Trump's massive betrayal of what he promised his "MAGA" base and blows the lid off how his massive lies serve as a cover up for a much bigger structural problem in America's 'Israel First' political system, what Tucker and major voices in elite MAGA won't tell you.  

Priceless: Zelensky told the truth about the war in Ukraine at its beginning!

globinfo freexchange    How did this escape the radars of mainstream media? Well, the answer is obvious, yet still, it is astonishing the fact that already back in 2022, at the beginning of the war in Ukraine, one of the major outlets of Western imperialism, actually translated this part of the interview with West's puppet, Volodymyr Zelensky. At 12:28 of the video, Zelensky starts spelling the truth about the real reason behind the war in Ukraine!    Zelensky admits:                            There are those in the West who don't mind a long war because it would mean exhausting Russia, even if this means the demise of Ukraine and the cost of Ukrainian lives. This is definitely in the interest of some countries. For other countries, it would be better if the war ended quickly because Russia's market is big one that their economies are su...