The propaganda multiplier - how global news agencies and Western media report on geopolitics

This study by Swiss Propaganda Research was first published in 2016, it is presented by off-guardian.org in English for the first time. Translated by Terje Maloy.

It is one of the most important aspects of our media system – and yet hardly known to the public: most of the international news coverage in Western media is provided by only three global news agencies based in New York, London and Paris.

The key role played by these agencies means that Western media often report on the same topics, even using the same wording. In addition, governments, military and intelligence services use these global news agencies as multipliers to spread their messages around the world.

A study of the Syria war coverage by nine leading European newspapers clearly illustrates these issues: 78% of all articles were based in whole or in part on agency reports, yet 0% on investigative research. Moreover, 82% of all opinion pieces and interviews were in favor of the US and NATO intervention, while propaganda was attributed exclusively to the opposite side.

Part 11 - Conclusion

In this case study, the geopolitical coverage in nine leading daily newspapers from Germany, Austria and Switzerland was examined for diversity and journalistic performance using the example of the Syrian war.

The results confirm the high dependence on the global news agencies (63 to 90%, excluding commentaries and interviews) and the lack of own investigative research, as well as the rather biased commenting on events in favor of the US/NATO side (82% positive; 2% negative), whose stories were not checked by the newspapers for any propaganda.

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Further info, references, sources:

https://off-guardian.org/2019/03/08/the-propaganda-multiplier/

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