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How the mainstream media "buried" Serbia under water

Little did Hasanovic know, both rivers around Obrenovac burst their banks, the Sava and the Tamnava, and by now the 'water was almost up to our knees, it was raining, there was a foul odor, and I simply could not believe that we would be leaving our house without anything once again'.”

The rain has stopped, yet the water is still rising, and the media has only just begun to cover the worst flooding to afflict Serbia and neighboring states in recorded history.”

As Serbia sinks further into oblivion in front of an international community selective about the natural disasters they choose to assist, scores of people are dying and thousands are displaced. Hasanovic’s hometown of Obrenovac, a sleepy town not to far from the capital, Belgrade, now resembles an Eastern European version of Venice – minus the pulchritude – as bodies are floating across the streets – err, canals. Ninety percent of the city is under water.”

The region’s worst flooding coupled with the fact that Serbia is one of Europe’s poorest countries spells a gloomy conclusion to one of mother nature’s worst disasters so far this year. To make matters worse, the international community slept on the story for more than 3 days before really covering it. In those overlooked three days, 3 months of rainfall plummeted on Serbia and the Bosnian state of Republika Srpska.”

Even when news outlets like the BBC or CNN began taking the story ‘seriously’, the only reporting came from meteorologists, whose airtime on the respective channels are both minimal compared to anchors and foreign correspondents. Only after the Serbian tennis champion Novak Djokovic lambasted the two news channels did they pick up their reportages.”

Understandably, the biggest democratic election was wrapping up in India, Turkey witnessed its worst mining disaster, and 300 innocent girls were kidnapped by terrorists in Nigeria, so flooding in Serbia – at least on the first day – was behind in the pecking order. After three days of minimal reports (i.e. news tickers), and a mainstream media estimate of 40 dead and 25,000 displaced, the devastating floods clearly did not receive the right publicity.”

In the end, the media had to step in, on ethical grounds at the very least. Arguably still being underreported, and with more deathly drops of rain scheduled for Thursday, Serbia will only receive two types of publicity: negative publicity or diminutive publicity. Because the spin can’t blame Serbia (Serbs didn’t flood themselves), the type of publicity is clearly the latter. This intentionally shy approach by Western media will forever keep Serbia in the dark, and in the doldrums.”

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