With
thousands of advertisements seen by Americans everyday, and a
corporate media that reinforces the needs of Empire, propaganda in
the U.S. is more pervasive and effective than ever before. The
manipulation of public opinion through suggestion can be traced back
to the father of modern propaganda, Edward Bernays, who discovered
that preying on the subconscious mind was the best way to sell
products people don't need, and wars people don't want.
To get a deeper understanding of how propaganda
functions in today's society, Abby Martin interviews Dr. Mark Crispin
Miller, professor of Media Studies at New York University.
Some
interesting points:
WWI marked
an important turning point in the rise of what we call public opinion
as a consideration for political leaders and the science of
propaganda, which was used and has been used with increasing
sophistication to move public opinion in certain directions,
basically to make sure that we don't succumb to anything like real
democracy.
What Bernays
understood brilliantly, was the need to influence the media in a
general way to create an atmosphere in which large numbers of people
would end up making certain choices, coming to certain conclusions,
without really being aware of any stimulus.
Bernays bad
mouthed advertising and disdained it in favor of his own method. It
was to kind of create the climate in which people would do certain
things to benefit his clients. For example, he represented a piano
company. How do you get people to buy pianos? Well, he did this by
creating a craze for music rooms in homes. He actually contacted
people in the architectural magazines and so on, in the news media,
people who wrote about lifestyle, in order to create a kind of trend
for music rooms. So, you have a music room, what are you going to put
in it? Obviously, most middle and upper middle class people wanted to
buy pianos. So, even though he never mentioned the name of the piano
company and didn't even harp on pianos per se in the propaganda, it
had the general net effect of getting people to buy more pianos.
We live in a
moment when propaganda has never been so pervasive, has never been so
influential, has never been so dangerous. And I mean propaganda. The
word sounds terribly quaint. I say propaganda and people think of
Chinese voices coming squawking over loudspeakers in Beijing, or they
think of Soviet posters, or Nazi propaganda.
Actually,
propaganda is not a totalitarian phenomenon primarily, although we've
long since learned to think that it is. Propaganda is as American as
apple pie. Propaganda at its most sophisticated was perfected, and
not just political propaganda, but commercial propaganda. Both kinds
of propaganda were perfected jointly by the United States and
Britain. Hilter, in his famous chapter on war propaganda, talks about
how deeply he admired what a brilliant job the British propagandists
had done in WWI, had nothing but contempt for the German propaganda and
resolve to make sure that his own and the Nazi party's propaganda
would be brilliant imitation of the British.
How many
people the world of propaganda employee in the US? It isn't only
people in Public Relations. It's also people in advertising agencies.
It's also people in the world of so-called public diplomacy. It's
also people in the world of what we call lobbying. There are
countless euphemisms that we use today for propaganda. If you go up
to a person in an ad agency, or PR specialist and say, 'how's the
propaganda going?', they are going to be insulted, they are going to
feel like you've called them a dirty name. They don't understand that
they do propaganda. They do propaganda, and the rise of all those
euphemisms for it, is a direct result of the successful effort to
cast propaganda as something that they do in those closed societies:
the Russians do it, the Chinese do it, the Iranians do it, the
Venezuelans do it, the Cubans do it, we don't do it. We "educate"
people, we "provide them with information". And that misrepresentation
of propaganda has had the paradoxical effect of making it
extraordinarily effective. Because propaganda works best when you
don't see it for what it is.
People don't
understand that even if they consciously scorn a particular ad is
cheesy, or, they tell themselves they don't really believe the
claims, that has nothing to do with what they'll end up buying if
they happen to get thirsty and they go into a store somewhere.
The notion
of conspiracy theory was pretty much non-existent in American
journalism until the late sixties. If you go back and look to the
archives of the NY Times and Washington Post and you type in
'conspiracy theory', you'll find very few examples. And the examples
you will find are very inconsistent. The phrase is used in many
different ways. Starting in 1967, this change. And this has
everything to do with the fact that it was in the spring of 1967 that
the CIA sent a memo out to all station chiefs worldwide, alerting
them to the fact that there had just been published a number of books
attacking the Warren Commission report.
The memo
defends the Warren Commission report and urges the station chiefs for
the CIA all over the world to use their propaganda assets and friends
in the media to discredit the work of these authors wherever
possible. From that moment on, we find Conspiracy Theory popping up
more and more often, used over and over again, and always in the same
way. It's almost always used to attack people who are raising
questions about state crimes. So, it's the Kennedy assassination, of
the Bobby Kennedy assassination, of the King assassination, it's
around Contra, it's election fraud.
Full
interview:
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